Introduction to Digital Marketing



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/Digital marketing is a dynamic and multifaceted approach to promoting products, services, or brands through online channels. In the ever-evolving landscape of the digital realm, businesses leverage various platforms such as social media, search engines, email, and websites to connect with their target audience. Unlike traditional marketing, digital marketing allows for real-time interaction, personalized content delivery, and precise audience targeting. It encompasses a wide range of strategies, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. As technology continues to advance, digital marketing remains at the forefront, providing businesses with unprecedented opportunities to reach and engage their customers in innovative ways.

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